A 5 segundos truque para Publicidade móvel
A 5 segundos truque para Publicidade móvel
Blog Article
If Silk has the winning bid, the user will see the ad once the page loads. This process happens thousands of times on different webpages during the length of Silk's ad campaign.
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This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements.
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If the advertiser has the highest bid in the auction, their ad is displayed on a publisher’s website or mobile app.
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Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a user visits a webpage, data about the user is sent from the publisher to the Ad Exchange via SSP.
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The real-time bidding process starts when a visitor opens a publisher’s website. The whole process takes less than 100 milliseconds, but a lot happens during that time: A sitio sends an ad website request to an SSP when there’s a chance to show an ad to a visitor. The SSP collects the data about the visitor (cookies, location, etc.) and the ad space to pass it on to an ad exchange. The ad exchange broadcasts the information about this ad opportunity to several DSPs.
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The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved in traditional ad deals and significantly reduces the time it takes to buy and sell inventory.
Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor price, the request moves on to Buyer 2, and so on, until the floor price is met.
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